Challenge
Great product, small audience. They needed to get in front of thousands of relevant people quickly — without burning budget on ads that get scrolled past — and start building the familiarity that turns strangers into first-time buyers.
Skincare / Beauty
@goodlyf.skincare · Instagram
What We Did
We ran an end-to-end influencer marketing campaign — sourcing the right creators, briefing them against the brand story, and directing content so every post pulled in the same direction. The goal wasn't shoutouts. It was compounding familiarity with the exact audience most likely to buy.
Our Approach
We identified creators whose audience matched the brand's ideal customer, aligned each collaboration with a specific message from the brand story, and directed content so every post felt consistent with the identity we were building — not random shoutouts.
Content reach uplift
+0.00%
From a near-zero content footprint to 4,000–6,000+ views across partnered creator content in the launch window.
Become Their Obvious Choice
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