Social Media Manager
Hiring a social media manager? Read this first.
Most businesses hire a social media manager to fix output, when the actual problem is direction. One person posting consistently in the wrong direction produces consistency, not customers.
The four jobs the role actually covers.
Strategy — which platforms you belong on, what you become known for, which formats carry your offer.
Production — filming, editing, photography, design, copy. This is where most retainers are quietly thin: plenty of managers reformat what you send and never create anything original.
Community — comments, DMs, objections, pricing questions. If nobody owns turning conversations into bookings, the content is decoration.
Reporting — which posts produced enquiries, what gets doubled, what gets killed. A monthly list of impressions means you are being reported to, not managed.
Freelancer, employee, or studio?
A freelancer at R3,000–R8,000 a month is right if you genuinely only need scheduling and captions from assets you already own.
An in-house hire makes sense once there is enough volume to keep someone busy full time and a senior marketer to point them in a direction.
A studio makes sense when you need strategy, original filming, editing, design and a follow-up system from one accountable team — because a single person almost never does all five well.
How we run it.
Positioning first, then production, then AI capture that replies to enquiries in your brand voice day or night. Three businesses per industry, so nothing gets run on a template.